SE Auto was born from a passion for perfection and a love for automobiles. Founded by detailing enthusiasts, we understand the pride that comes with a flawlessly maintained vehicle. Our journey began in a small garage, where we crafted formulas that would meet our own exacting standards. Today, Showroom Shine represents the culmination of years of expertise and innovation.

We believe that every car deserves to look its best, and every owner deserves products that deliver professional results. That's why we develop and produce all our formulas in-house, ensuring uncompromising quality in every bottle. With SE Auto, you're not just cleaning your car – you're elevating your driving experience.

Join us in our pursuit of automotive excellence. Because when your car shines, you shine.