About Us

SE Auto represents the culmination of years of research, development, and hands-on experience. Every product we create is engineered with purpose, manufactured with precision, and tested to ensure it delivers professional results. Our systematic approach to automotive care isn't just about cleaning – it's about achieving perfection through technical excellence and innovative solutions.

What sets us apart is our unwavering focus on the professional detailer. We understand that your reputation depends on the products you use, which is why we develop and manufacture all our formulations in-house, maintaining strict quality control over every batch. This commitment to excellence ensures that whether you're working on exotic supercars or daily drivers, you'll have the tools you need to deliver exceptional results.

Our future is driven by the same passion that started our journey. We continue to innovate, pushing the boundaries of what's possible in automotive care while maintaining our commitment to quality, consistency, and professional-grade results.

At SE Auto Solutions, we believe that every vehicle deserves the best care possible, and every detailing professional deserves products they can trust. This isn't just our business – it's our passion, our expertise, and our commitment to the detailing community.

Join us in our pursuit of automotive excellence. Because when you demand the best, anything less won't do.

John T. Smelley

Founder, CEO